Reload Bonus
A reload bonus is a deposit match offered to players who have already used the welcome bonus. Instead of a one-time deal, the casino matches a percentage of your second, third, or ongoing deposits. The match rate is usually lower than the welcome offer, typically 25% to 50% instead of 100%.
Whether a reload bonus is worth taking depends entirely on the wagering requirement. A 50% match with 20x wagering is solid value. A 25% match with 40x wagering is borderline. Run the numbers through a bonus calculator before committing your deposit.
Reload bonuses come in two forms: scheduled (like every Friday or on your second deposit of the month) and targeted (sent to you by email when the casino notices you haven't been playing). The targeted ones are sometimes negotiable. If you're a regular player and the casino sends you a weak reload, email support and ask for better terms. It works more often than you'd expect.