Revenue Share

Revenue share is an affiliate compensation model where the casino pays the affiliate a percentage of the Net Gaming Revenue generated by players they referred. This payment recurs monthly for as long as the player remains active. If you're referred through a revenue share affiliate and you lose $1,000 in a month (after bonuses and fees), the affiliate might receive $300 to $400 of that.

For affiliates, revenue share is the long game. A single CPA payment is fast cash, but a player on revenue share who plays for years can generate far more over their lifetime. Large affiliate businesses build portfolios of thousands of active players generating recurring monthly income.

The uncomfortable truth for players: under a revenue share model, the affiliate directly benefits from your losses. The more you lose, the more they earn. This creates an incentive conflict that's worth being aware of when reading casino reviews on affiliate sites. Some affiliates handle this honestly by focusing on player value and safety. Others chase volume by pushing whichever casino pays the highest share regardless of quality.