CPA (Cost Per Acquisition)

CPA stands for Cost Per Acquisition and it's an affiliate compensation model where the casino pays a flat fee for each new player who registers and makes a qualifying deposit through the affiliate's link. The affiliate gets paid once per player, regardless of how much that player ends up spending.

CPA rates vary based on the target market. UK and Nordic players command higher CPAs ($150 to $300+) because they tend to have higher average deposits and longer player lifetimes. Markets like India or South America might offer $30 to $80 CPA because the average player value is lower.

From a player's perspective, CPA deals can actually be beneficial. Because the affiliate gets paid upfront regardless of your behavior, there's no ongoing incentive for the affiliate to steer you toward casinos where you'll lose more. Compare this to revenue share, where the affiliate profits more if you lose more.