GGR (Gross Gaming Revenue)

Gross Gaming Revenue is the total amount of money wagered by players minus the total amount paid out in winnings. If players bet $10 million in a month and win back $9.5 million, the GGR is $500,000. This is the casino's top-line revenue before operating costs, taxes, and bonuses are deducted.

GGR is the standard financial metric used across the gambling industry. When a news article says a casino operator earned $2 billion in revenue, they're almost certainly talking about GGR. Casinos, regulators, and analysts all use it as the base measure of how much money is flowing through a gambling operation.

For players, GGR is useful context. If an online casino reports $50 million in annual GGR from 100,000 active players, that's an average of $500 lost per player per year. That puts your own spending into perspective. You're not just playing against the house edge. You're contributing to a revenue stream, and knowing the scale of it helps you make more informed decisions about how much you're willing to spend.