Blueprint Gaming has been building casino games since 2001, initially focused on physical gaming terminals found in pubs and betting shops across the United Kingdom. The company is part of the Gauselmann Group, a German gaming conglomerate that operates land-based arcades, manufactures hardware, and runs online gambling operations across Europe. That corporate backing gives Blueprint a stability that independent studios often lack.

The transition from land-based to online produced some of Blueprint's most commercially successful titles. Fishin' Frenzy started life as a popular pub machine game before becoming one of the highest-played online slots in the UK market. Eye of Horus went through the same path. Legacy of Ra, Genie Jackpots, and King Kong Cash followed similar trajectories. Blueprint understood that the existing brand recognition from physical machines could translate directly into online player acquisition, and they were right.

Blueprint was among the earliest studios to license Big Time Gaming's Megaways mechanic, producing titles like Fishin' Frenzy Megaways, Eye of Horus Megaways, and the original Megaways reskin of Genie Jackpots. The Jackpot King progressive network runs across multiple Blueprint titles and occasionally produces payouts that rival dedicated jackpot games from larger studios. The network's connected pot grows across participating operator sites, creating community jackpot events.

The company's output covers a wide range of volatility profiles from gentle play-for-fun titles suited to casual UK pub machine players through to high-variance Megaways products aimed at online slot enthusiasts. That range reflects the dual audience Blueprint serves. Licensing includes the UKGC, MGA, and Alderney, with distribution through direct operator deals and aggregation partners.

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